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About us?

Pinoleras is a community platform

Before the 2018 social crisis, several trade fairs for small entrepreneurs existed in Nicaragua, however, the young communicators Eveling Lambert, Cindy Bustamante and Irazema Soza, wanted to go further. They considered that they could contribute more than just organizing a marketplace and thus the Pinoleras project was born.


Pinoleras is a community platform that supports entrepreneurs through workshops, fairs, visibility, networking, entrepreneurship and music festivals.


The idea started as a response to the people who, through social networks, asked for advice to the founders on how to start a business. Pinoleras is known to the public and has been experiencing a growth in popularity due to the recognition for the work it carries out for the benefit of Nicaraguan entrepreneurs.


Pinoleras is also focused in the training of small business owners through workshops and advice. This training courses for entrepreneurs provide the knowledge and skills necessary to create, develop and launch their business idea.

¡Nicas como el pinol!

The reason behind the name Pinoleras

We Nicaraguans call ourselves NICAS, PINOLEROS AND EVEN NICOYAS. But the favorite term is PINOLEROS because we use it in such prous phrases like “As Nice as Pinol”. By the way Pinol is a corn-based drink, typical and very traditional of Nicaragua, it is the ideal companion of any meal at all times of the day.

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Pinoleras Nosotros

The Pinoleras organization has 6 products:

Pinoleras Cindy Bustamante
Pinoleras Irazema
Eveling Lambert
The promotion of an entrepreneurial culture

Mission, Vision and Values

Mission: The promotion of an entrepreneurial culture in the country and the region, through the support and integral training of entrepreneurs, considering their needs to combine their business and personal projects, guiding them on the path towards the realization of their objectives.

Vision: To make Pinoleras the first comprehensive regional platform to support the entrepreneurial ecosystem, making business models a reality and designing new opportunities, creating a space where alliances converge that unite entrepreneurs with the business sector, NGOs and academics, extending our model to other countries and cultures.

Values: Solidarity, closeness, teamwork, ethics and credibility are the pillars on which we stand.



About the Founders

Eveling Lambert

Eveling Lambert

Social Communicator of African descent. She obtained her bachelor's degree at the UCA Jesuit University and studied a master's degree in Marketing and Communication in Valencia, Spain, thanks to the Bancaja Foundation grant. She returned to that same country to study a second master's degree in Journalism, thanks to a scholarship granted by the Carolina Foundation. She has more than 5 university diplomas, as well as an enriching career. She has given motivational conferences on topics related to Communication, Personal Brand and Marketing. Eveling is a fellow of "Centroamérica Adelante", a prestigious and innovative leadership development program. Named "Woman of Influence" of 2016 by the project "Protagonistas" of the Nicaraguan North American Cultural Center.
Cindy Bustamante

Cindy Bustamante

Was born in the department of Chinandega located in western Nicaragua. She studied Management, Advertising and Marketing at the Thomas More University (UTM). She has a diploma in Jürgen Klaric Neurosales and a postgraduate degree in Advanced Marketing with the American University (UAM). She currently owns the Amarelo line of stores present in Managua, León, Chinandega and Estelí.
Irazema Soza

Irazema Soza

Was born in Bluefields the capitol city of the Autonomous Region of the South Caribbean Coast in Nicaragua. She studied Social Communication at the UCA Jesuit University where she obtained a diploma for academic excellence. She currently owns Acuarela Store which she founded in 2017.

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